Marketing MSc

Language of instruction: English
Type and name of degree: Certified economist in major Marketing
Duration of studies: 4 semesters
Degree (BA, MA, PhD. etc): MA

Introduction of the program

The program provides insight into international and, especially, East and Central European marketing processes. It helps to understand real business problems and their potential solutions, and increases knowledge of institutional and corporate systems and challenges (by inviting guest lecturers from the business world). It enables students to experience market analysis (by practice and by participation in research), and increases ability in the professional communication of knowledge in English (through conference participation and publications). The program’s curriculum mixes theory with practice and self-directed learning with the tutor-assisted learning to student knowledge and ability. More information:

Career opportunities

Marketer, marketing expert, marketing specialist

Specialisation: Marketing strategy, Tourism and Service marketing

Structure of studies

The total number of credits needed to complete the program is 120 credits. The courses of the program are divided into three categories: compulsory courses (95 credits), thesis courses (15 credits) and elective courses (10 credits).

 More information:

H-9026 Győr, Egyetem tér 1. 


(Administrative Building 101.)

0036/96/503-418, 0036/503-419

  am pm
Monday  10:00-12:00 12:30-14:00
Tuesday  10:00-12:00 12:30-14:00
Wednesday  10:00-12:00 12:30-14:00
Thursday  10:00-12:00 12:30-14:00
Friday  10:00-11:00 12:30-14:00

Széchenyi István University continually strives to widen the scope of its international activities. To support this aim, the University founded the Centre of International Programmes (CIP), which under the direction of the Vice-Rector of Educational Affairs, provides a comprehensive framework for the administration of international academic affairs, including collaboration with partner institutions in the form of bi- and multilateral agreements, coordination of mobility programmes, the advertising and promotion of the 24 English-taught academic programmes as well as the major cultural and academic events organised within the University’s international community. CIP’s role naturally also encompasses all aspects of administrational support to the body of international students at the University.