A master's student in graphic design from Széchenyi István University won the competition to celebrate the thirtieth anniversary of Audi Hungaria Zrt., so from now on, Kiss Bence’s artwork will decorate the interior of eight passenger boarding bridges of Liszt Ferenc International Airport. The young graphic artist with his people-centred work won the first place in a strong field.

This year marks the 30th anniversary of Audi’s entry into production in Hungary. In the jubilee year, the Porsche Hungaria Audi brand, the exclusive domestic distributor and Audi Hungaria Zrt. in Győr have launched a unique initiative to support young artistic talents. Together they have looked for young artists whose creative works of art will welcome passengers arriving at Liszt Ferenc International Airport in Budapest from now on in the name of Audi. 

The six best entries participated in an inspiring factory visit at Audi Hungaria Zrt. in Győr during which they could learn about the activities of the company and the Audi brand.

The winner of the competition was Kiss Bence, a master’s student in graphic design at the Faculty of Performance Arts at Széchenyi István University in Győr, while the work of Korodi Helga, a student at Moholy-Nagy University of Art and Design in Budapest won the special prize.

From now on, Kiss Bence’s works of art can be seen in the interior of eight of the jetways of Liszt Ferenc Airport, while the colleagues and visitors of Audi Hungaria can have a look at Korodi Helga’s works at the company in Győr.

Kiss Bence, a master’s student in graphic design at the Faculty of Performance Arts at Széchenyi István University in Győr won the Audi competition. (Photo: Audi)

‘The Porsche Hungaria Audi brand has always been at the forefront of supporting arts and culture, as has Audi. That is why we are really glad that we could join our forces in this unique initiative and could address young artistic talents together. We do not hide the fact that it is our intention to expand the scope of our artistic collaborations and it gives us a significant boost that our competition was a great success among young people’, Zakariás Fruzsina, brand director of Porsche Hungaria Audi said.

This precious cooperation symbolizes the encounter of the Audi brand, Audi Hungaria and the creativity of the future generation. Supporting arts and young talents is a priority for us which is also supported by this initiative.

It is a great pleasure for us to have partnered with Porsche Hungaria, Moholy-Nagy University of Art and Design in Budapest and Széchenyi István University in Győr to give young people a platform for creativity as a result of which the students have delighted us with their resourceful creations and design solutions.

Liszt Ferenc International Airport is a gate to the country - together with the Audi brand we want to give our business card to millions of people arriving in Hungary. Hungary is the land of Audi and Audi Hungaria: although we are an international company, for thirty years our home has been Hungary where we proudly continue to write our success story - from Győr to the world’, Alfons Dintner, Chairman of the Board of Management of Audi Hungaria emphasized.

Dr. Filep Bálint, President of Széchenyi István University, Les Zoltán, Member of the Board of Management of Audi Hungaria responsible for car production, Alfons Dintner, Chairman of the Board of Management of Audi Hungaria, Korodi Helga, winner of the special prize, Kiss Bence, winner of the competition, a student of Széchenyi István University, Zakariás Fruzsina, brand director of Audi, dr. Fülöp József, Rector of Moholy-Nagy University of Art and Design, Chris Dinsdale, former CEO of Budapest Airport Zrt. (Photo: Audi)

The partnership between Audi and Széchenyi István University has grown ever closer over the past thirty years. The courses of the institution cover a wide range of disciplines, and this multidisciplinarity is an advantage that benefits not only the students, but also corporate partners, the economy and the competitiveness of the region. Due to this the university can think together with the company at the forefront of vehicle manufacturing in the field of design as well.

Alfons Dintner, Chairman of the Board of Management of Audi Hungaria expressed that they are delighted that they could give platform to the creativity of young people. (Photo: Audi)

Dr. Filep Bálint, President of Széchenyi István University explained that excellent professionals are trained in the institution with a practice-oriented approach, and this is also true for the university’s Faculty of Performance Arts.

‘The close partnership we have had with Audi for decades can be further strengthened by the fact that the faculty’s Design Campus will move to the Science and Innovation Park in Győr, which will be completed by the end of the year and will be home to the colleagues of Audi as well. We are proud that a work of a student from our university proved to be the best. Congratulations to Kiss Bence and his mentoring teachers. We would like to thank Audi and Porsche Hungaria for creating an opportunity with this competition as it is our priority to provide our students with as many opportunities as possible to introduce themselves and to gain national and international experience’, he said.

The President congratulated all the participating students from the two universities on their creative application works. Finally, on the occasion of its 30th birthday, he wished Audi to continue to be the flagship of car and engine production and be a future-shaping player in cooperation with Széchenyi István University.

Dr. Filep Bálint, President of Széchenyi István University articulated that it is a priority goal of the university to provide its students with more and more opportunities to introduce themselves, to gain national and international experience. (Photo: Audi)

Ördög Nóra, ambassador of the Audi brand, well-known television personality had a conversation with the winner and the winner of the special prize. Kiss Bence said that he placed the person, the greatest creator of value at the car manufacturing company in the centre of his work of application.

‘When I started to think, first of all the style was born in me, then the factory visit to Audi finalised exactly what I wanted to display. I found it important to show people close to Audi, the colleagues, the customers and the groups sponsored by the company, such as athletes’, he expressed his views.

He added that he was very surprised, and at the same time really happy with the result, and - although he still needs to come to terms with that - he is really proud that millions of people can see his graphics at the airport.

Ördög Nóra, ambassador of the Audi brand, well-known TV personality had a conversation with the two prize winners. (Photo: Audi)

The special prize winner Korodi Helga said that she was also inspired by the factory visit in Győr, after which she put emphasis on the relationship between the workers of the company and technology in her work. At the event, from Moholy-Nagy University of Art and Design Fülöp József rector congratulated the prize winners and Chris Dinsdale - who was the director of the international airport providing a venue for the exhibition when the competition was launched - shared his thoughts with the audience. At the end of the event, the participants could see the graphics decorating the passenger boarding bridges together with Kiss Bence, the artist.

Kiss Bence’s artworks will be seen in the interior of eight passenger boarding bridges of Liszt Ferenc International Airport. (Photo: Audi)