ChineseMASTERS IN MARKETING (MSC)
Kautz Gyula Faculty of Economics
| Name of qualification and level | Duration of studies | Intake | Necessary no. credits for degree | Tuition fee | Application fee | Supervisor | Programme mentor |
|---|---|---|---|---|---|---|---|
| Economist in Marketing (MSc) | 4 semesters – full time programme | September | 120 credits | 2,600 EUR / semester | 100 EUR / application |
Dr Adrienn Dernóczi-Polyák |
Réka Kiss-Leizer |
The aim of the MSc Marketing programme is to give participants an insight into both Hungarian and international marketing processes. They learn to carry out analytical tasks independently, to give greater accuracy to decision-making processes and to handle the complexities of domestic and international marketing issues by familiarizing themselves with the needs and desires of consumers in diverse sectors of the market.
To familiarize them with real business problems and possible solutions, there are opportunities for professional visits to businesses and in order to ensure a greater insight into institutional structures, external lecturers are regularly invited to give presentations. The high number of practical sessions and research tasks in the curriculum provide participants with ample opportunities for routine analysis and students are strongly encouraged to make contributions to the department’s research processes. Importantly, the programme also equips them with vital communication skills in foreign languages. This programme strives to achieve the development of students’ skills through the combination of theoretical and practical education, by encouraging training on an individual basis, and by employing a close mentor–student collaboration in the tutorial system.
Structure of studies
The total number of credits needed to complete the programme is 120 credits. The courses of the programme are divided into three categories: compulsory courses (95 credits), thesis courses (15 credits) and elective courses (10 credits).
Language requirements
TOEFL 513 / IELTS 5.5 /oral examination, TOEFL IBT test score of 66 or any standardised international English language exam corresponding with Hungarian B2 at the Bachelors level and C1 at Masters level.
If there is no standardised English exam, the University relies on an online interview. Applicants not complying with language requirements must enrol in a preparatory language programme. After having completed the language course and passed the requisite final examination, if there are no professional reservations on the part of the Faculty, admission to the selected Bachelor's programme is automatic.
Academic requirements
Completed and signed application form, copy of your passport, notarized copy of Bachelor’s degree relevant* to the Master's studies, notarized copy of the Transcript of Records, notarized copy of your language certificate, recent photograph, Curriculum Vitae (resumé) in English, Motivational Letter in English, Academic Reference letter in English (Issued by your former academic institution/teacher)
Programme educational objectives:
The objective of the Marketing Master programme at Széchenyi István University is to provide training for marketing professionals employed in a variety of business and non-business organisations, institutions and enterprises. Our programme educational objectives (PEOs) are as follows:
PEO#1: The theoretical and practical knowledge acquired enables the graduates to develop marketing strategies, to develop a marketing strategy in the broad sense of the term, and to manage different organisations, processes and professional programmes.
PEO#2: Students are also able to define the content of the necessary marketing tools, coordinate the implementation of tasks, and maintain relations with internal and external functions and organisations.
PEO#3: Graduates possess the ability to communicate in written, oral and modern information-communication tools in foreign languages. They are prepared to continue their studies at doctoral level.
PEO#4: Graduates have a comprehensive understanding of the research methods employed in the acquisition and resolution of problems, as well as the techniques used to abstract and conceptualise theoretical issues. Additionally, proficiency in the planning, measurement and analysis of marketing sub-disciplines is crucial.
Student Outcomes:
The student outcomes (SOs) of our programme represent the skills, knowledge and behaviours that our curriculum aims to impart to our students. The Marketing Master programme defines seven SOs (1) to (7) to guide student development as follows:
- The ability to independently formulate new conclusions, original ideas and solutions, apply sophisticated methods of analysis and modelling, develop strategies to solve complex problems, and make decisions in a changing national and international environment and organisational culture is essential.
- Subsequently, the individual is able to apply their practical knowledge and experience to the management of medium and large enterprises, complex organisational units, and the performance of a comprehensive economic function within a business organisation. Furthermore, they are capable of planning and managing complex business processes, as well as the management of resources. The capacity to function effectively in an international, multicultural environment.
- The capacity to conduct a comprehensive examination of the constituent elements of the marketing discipline's knowledge base, and to synthesise and articulate both broad and specific contexts.
- The capacity to identify particular professional issues through a multi-disciplinary and interdisciplinary lens, and to investigate and articulate the comprehensive theoretical and practical foundations essential for their resolution.
- The capacity to develop and justify individual positions based on independent analysis and to formulate strategies for the resolution of complex problems, to plan solutions and to make decisions.
- Engages in managerial processes, projects, group problem-solving, planning, direction, organisation, coordination, and evaluation activities in a leadership capacity. The capacity to manage and operate a business in accordance with the knowledge and experience gained.
- The capacity to conduct independent analyses and present them to management bodies.
Job opportunities:
Graduates can explore various career paths, each with unique responsibilities. Marketing Manager: oversees campaigns, conducts market research, and develops sales strategies, aligning marketing efforts with business goals. Market Researcher: analyses consumer trends and market opportunities to provide insights that inform organizational decisions. Brand Manager: develops and implements brand strategies to enhance brand identity and ensure consistent messaging. Sales Manager: leads the sales team to achieve targets while collaborating with marketing to optimize sales efforts. The diploma obtained is recognised as equivalent in the European Union.
