ChineseMASTERS IN MARKETING (MSC)
Kautz Gyula Faculty of Economics
| Name of qualification and level | Duration of studies | Intake | Necessary no. credits for degree | Tuition fee | Application fee | Supervisor | Programme mentor |
|---|---|---|---|---|---|---|---|
| Economist in Marketing (MSc) | 4 semesters – full time programme | September | 120 credits | 2,600 EUR / semester | 100 EUR / application |
Prof. Dr. László Józsa |
Kiss-Leizer Réka |
The aim of the MSc Marketing programme is to give participants an insight into both Hungarian and international marketing processes. They learn to carry out analytical tasks independently, to give greater accuracy to decision-making processes and to handle the complexities of domestic and international marketing issues by familiarizing themselves with the needs and desires of consumers in diverse sectors of the market.
To familiarize them with real business problems and possible solutions, there are opportunities for professional visits to businesses and in order to ensure a greater insight into institutional structures, external lecturers are regularly invited to give presentations. The high number of practical sessions and research tasks in the curriculum provide participants with ample opportunities for routine analysis and students are strongly encouraged to make contributions to the department’s research processes. Importantly, the programme also equips them with vital communication skills in foreign languages. This programme strives to achieve the development of students’ skills through the combination of theoretical and practical education, by encouraging training on an individual basis, and by employing a close mentor–student collaboration in the tutorial system.
Structure of studies
The total number of credits needed to complete the programme is 120 credits. The courses of the programme are divided into three categories: compulsory courses (95 credits), thesis courses (15 credits) and elective courses (10 credits).
Language requirements
TOEFL 513 / IELTS 5.5 /oral examination, TOEFL IBT test score of 66 or any standardised international English language exam corresponding with Hungarian B2 at the Bachelors level and C1 at Masters level.
If there is no standardised English exam, the University relies on an online interview. Applicants not complying with language requirements must enrol in a preparatory language programme. After having completed the language course and passed the requisite final examination, if there are no professional reservations on the part of the Faculty, admission to the selected Bachelor's programme is automatic.
Academic requirements
Completed and signed application form, copy of your passport, notarized copy of Bachelor’s degree relevant* to the Master's studies, notarized copy of the Transcript of Records, notarized copy of your language certificate, recent photograph, Curriculum Vitae (resumé) in English, Motivational Letter in English, Academic Reference letter in English (Issued by your former academic institution/teacher)
Details
Compulsory courses:
|
|
Neptun code of course |
Name of course |
lessons / week |
seminars / week |
assessment type |
credit points |
semester |
|---|---|---|---|---|---|---|---|
|
1. |
Business and Competition Law |
2 |
0 |
v |
4 |
1 |
|
|
2. |
Research Methodology |
0 |
2 |
v |
4 |
1 |
|
|
3. |
Marketing Management |
2 |
2 |
v |
6 |
1 |
|
|
4. |
Advanced Strategic Management |
2 |
0 |
v |
4 |
1 |
|
|
5. |
Marketing Research, Environmental and Market Analysis |
2 |
2 |
v |
6 |
1 |
|
|
6. |
Theories of Economics |
2 |
0 |
v |
4 |
1 |
|
|
7. |
Intercultural Manager Communication |
2 |
2 |
v |
6 |
2 |
|
|
8. |
Process Management |
2 |
0 |
v |
4 |
2 |
|
|
9. |
Marketing Strategy |
2 |
2 |
v |
6 |
2 |
|
|
10. |
Planning and Resources of Integrated Marketing Communication |
2 |
2 |
v |
6 |
2 |
|
|
11. |
Market Theory |
2 |
2 |
v |
6 |
2 |
|
|
12. |
Consumption Theory and Consumer Behaviour |
2 |
0 |
v |
4 |
3 |
|
|
13. |
Service Marketing and Management |
2 |
2 |
v |
6 |
3 |
|
|
14. |
Media Knowledge and Public Relations Planning |
2 |
2 |
v |
6 |
3 |
|
|
15. |
Supply Chain Management |
2 |
2 |
v |
6 |
3 |
|
|
16. |
Thesis Consultation I. ( Master Programme) |
0 |
0 |
f |
5 |
3 |
|
|
17. |
Advanced Corporate Finance |
0 |
2 |
v |
4 |
4 |
|
|
18. |
Product and Brand Strategies |
2 |
0 |
v |
4 |
4 |
|
|
19. |
International and Intercultural Marketing |
1 |
2 |
v |
5 |
4 |
|
|
20. |
Marketing Information, Decision-Supporting and Controlling System |
0 |
2 |
v |
4 |
4 |
|
|
21. |
Thesis Consultation II. ( Master Programme) |
0 |
0 |
f |
10 |
4 |
Hungarian Language (compulsory)
|
Nr. |
Neptun code of course |
Name of course |
lessons / week |
seminars / week |
assessment type * |
credit points |
|---|---|---|---|---|---|---|
|
1 |
Hungarian Language & Culture 1 |
0 |
3 |
a |
0 |
|
|
2 |
Hungarian Language & Culture 2 |
0 |
3 |
a |
0 |
Student support
|
Nr. |
Neptun code of course |
Name of course |
lessons / week |
seminars / week |
assessment type |
credit points |
|---|---|---|---|---|---|---|
|
1. |
Student support I. |
0 |
1 |
a |
0 |
|
|
2. |
Student support II. |
0 |
1 |
a |
0 |
Free optional courses
10 credit points should be obtained from this group of courses.
|
Nr. |
Neptun code of course |
Name of course |
lessons / week |
seminars / week |
assessment type |
credit points |
semester |
|---|---|---|---|---|---|---|---|
|
1. |
AKNM_SSTA131 |
Sociology of the consumption society |
1 |
1 |
0 |
v |
4 |
|
2. |
GKNM_INTA061 |
Enterprise Resource Planning |
0 |
4 |
0 |
v |
6 |
|
3. |
KGNB_NOKM024 |
Exchange Course 4. |
0 |
0 |
0 |
f |
5 |
|
4. |
KGNM_MMTA063 |
Business Statistics and Data Mining |
1 |
2 |
0 |
v |
4 |
|
5. |
KGNM_MMTA079 |
Advanced Human Resource Management |
2 |
2 |
0 |
v |
6 |
|
6. |
KGNM_MMTA081 |
Making Complex Marketing Plans |
0 |
2 |
0 |
v |
4 |
|
7. |
KGNM_MMTA083 |
Business Competence Training |
0 |
4 |
0 |
f |
5 |
|
8. |
KGNM_NETA028 |
Global Economics |
2 |
0 |
0 |
v |
4 |
|
9. |
KGNM_VKTA003 |
Leadership and Organizational Communication |
2 |
2 |
0 |
v |
5 |
|
10. |
KGNM_VKTA020 |
Innovation and Research Communication I. |
0 |
0 |
0 |
f |
5 |
|
11. |
KGNM_VKTA021 |
Innovation and Research Communication II. |
0 |
0 |
0 |
f |
5 |
* type of assessment
f - evaluation based on student’s performance and work during the semester
v - evaluation based on student’s exam grade in a 5-grade system: excellent (5) – good (4) – satisfactory (3) – passed (2) – fail (1)
a - signature
.png){kind=small}
