The Kautz Gyula Faculty of Business and Economics at Széchenyi István University recently organised its international business and economics conference, which this time explored the theme “Transforming Global Challenges into Opportunities.” The event focused on the economic, social, and corporate impacts of artificial intelligence, sustainability, and digital transformation.

The Business and Economics Conference of the Kautz Gyula Faculty of Business and Economics at Széchenyi István University is one of the most prestigious international scientific events in the region, providing an annual forum for Hungarian and foreigninternational researchers in the field of economics. Its aim is to create a distinguished platform for scientific dialogue, the sharing of research results, and the strengthening of international cooperation. During the three-day event, more than two hundred participants presented their latest research from 17 countries across three continents — from the United States and Brazil through Europe to India and Indonesia.

In her opening speech, Dr Eszter Lukács, Vice-President for International Affairs and Strategic Relations of the University, emphasised that such academic events not only strengthen professional dialogue but also contribute to the expansion of the institution’s international network. “Among our professional partners, the Integral University in India plays a prominent role. At the same time as our event, they are holding a conference on the same topic, and last year we jointly launched the double degree programme in International Economics and Business,” she said, adding that with the collaboration of the Academy of Marketing in Scotland, the University’s marketing programmes and research are also becoming increasingly visible internationally. The Vice-President highlighted that the continuous enhancement of scientific performance is one of the University’s strategic goals, serving not only progress in international higher education rankings but also the professional development of lecturers and researchers.

The Kautz Conference in Győr connected researchers, lecturers and professionals from seventeen countries around the world (Photo: Máté Dudás)

At the opening, Dr Sándor Remsei, Dean of the Faculty, also welcomed the participants. “This annual conference is a celebration of ideas, collaboration, and research that brings together professionals and thinkers from all over the world. Our Faculty is committed to innovation, sustainability, and the cross-border sharing of knowledge. This event also serves that purpose,” said the Dean.

Dr Sándor Remsei, Dean of the Kautz Gyula Faculty of Business and Economics, highlighted that the Kautz Conference is a forum that brings together professionals from around the world in the spirit of shared thinking (Photo: Máté Dudás)

Among the keynote speakers of the conference were Dr Rahul Razdan (Raztech Research Institute, USA), who studies the impact of virtual goods on economic indicators and regulation; Dr Jessica Lichy (IDRAC Business School, France), who analyses consumer trust and brand loyalty shaped by artificial intelligence; Dr Vincent Dutot (EM Normandie Business School, France), who gave a lecture on the advantages and challenges of mixed research methods in management sciences; Dr Amanda Cecil (Indiana University Indianapolis, USA), who presented the economic and social impacts of tourism, sport, and cultural events; and Dr Jason Turner (Southampton Malaysia Business School, Malaysia), who focused on the preservation of human advantages in an AI-supported world of work.

Dr Rahul Razdan, a Harvard-educated scholar and entrepreneur, is an expert in innovations taking place at the intersection of technology and society (Photo: Máté Dudás)

Dr Vincent Dutot, Professor of Management of Information Systems at EM Normandie Business School, France, is an internationally recognised expert in digital transformation and technological innovation (Photo: Máté Dudás)

Dr Jessica Lichy, Professor of Marketing at IDRAC Business School, France, and at the University of Sunderland, UK, is a researcher of digital consumer behaviour and sustainable digital transformation. (Photo: Máté Dudás)

Dr Amanda Cecil, Professor at the Department of Tourism, Event, and Sport Management and Director of the Events & Tourism Institute at the Indiana University Indianapolis (Photo: Máté Dudás)

Within the framework of the three-day conference, scientific discussions took place in 24 sections, including within the Next Generation programme aimed at young researchers. The professional event was supported by renowned international publishers such as Emerald Publishing, Springer Nature, and Taylor & Francis, offering the best presentations with the opportunity to be published in prestigious academic journals.